Travelling is not new, people travelled long before the internet and for different reasons, modes of transport may have changed but reasons for travel have changed less over the centuries. Reasons for travelling include adventure, sports, discovery, and change of climate, relaxation and sightseeing. With all the different reasons for travelling, so are the travel companies, which make it such a competitive business. However, there are ways to make your travel website to stand out.
DO TARGETED MARKETING
Marketing your website just anyhow may not deliver the anticipated results. You need to recognize your target group of clientele or niche and use marketing strategies that target your clients directly says SEO Travel Marketing. Create web content reaches out to your targeted niche for better results.
AIM AT RELATIONS RATHER THAN CASH
Customers tend to remain loyal especially if they you offer them unbeatable deals treat them well and keep in touch. Create long-term relationships with your customers by sending them regular informative emails, texting and informing them of any lucrative last minute deals. They will in turn book your trips with confidence and take part in marketing your website by informing friends and relatives.
BE ACTIVE IN SOCIAL MEDIA
Online marketing involves being active on social media platforms such as Facebook, Twitter and Instagram where you can directly communicate with your clients and future customers. Post beautiful pictures of destinations that would want people to want to be there. Share inspirational information and you will be surprised at how social media responds. People share interesting information and pictures to friends and recommend travel site.
DON’T IGNORE THE POWER OF BLOGGING
Blogging is an excellent way to keep in touch with your clients. It is like an office where you automate all tasks that your agency is supposed to engage in while marketing. It helps you improve your SEO, keep your social media page active and give up to date information to a worldwide audience.
TRY AFFILIATE MARKETING
With so many travel websites online, you have to try your level best to be visible. People visit different sites and compare products and services before making any decisions. Working with aggregator sites such as Kayak or Sky scanner may cost you a bit more on marketing but your sites appearance on dominating sites such as these gives you a wider range of customers.
CONCETRATE ON VALUE RATHER THAN PRICING
When people choose to travel, most of the time they have planned and invested in their vacations. While it is true that the word cheap appears on most sites in hope of attracting customers, what people really, want is good value for their hard-earned money. Give them a vacation that they would not really mind about the cost but one that will make them say ‘it was money spent well’ when they return. Do not splash your website with cheap, but compete on offering the best value that go beyond what your competitors have to offer. People do not want to go to a shabby destination just for holiday, they want to create memories that last a lifetime, give them what they want!